Newsletter: November 2025.
The Beginning of Something Timeless….
My Journey So Far: Crafting a Place in the Market
Designing watches has never been just a passion project, it’s been an evolution. For years I’ve been immersed in aviation, engineering, and technical leadership. Those experiences shaped how I approach watchmaking: with precision, discipline, and respect for craftsmanship.
From sketching my first concepts to refining dials, bezels, and movements, every decision has been intentional. I’ve spent months researching materials, tolerances, Swiss movement partners, case finishing techniques, lume application, and the subtleties that separate a “nice watch” from a truly exceptional one.
This journey isn’t about creating just another microbrand. It’s about earning a place in a crowded market by offering what people genuinely want:
• Outstanding design
• Superb mechanical quality
• Honest value
• A product that feels deeply considered
And above all, pieces that endure, not just as accessories, but as companions.
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Introducing Our Launch Collections
We are preparing to launch with seven Swiss-powered mechanical watches, with each collection representing a different facet of the JJCC identity.
1. The “Neromar” Diver Collection.
Inspired by the depths of the ocean and engineered for capability.
• Automatic Swiss movement
• Classic diver configuration
• Also launching in a Chronograph variant - available to order.
2. The “Meridian” GMT Collection.
Built for travellers, leaders, and those whose lives cross borders.
• Swiss GMT movement (24-hour)
• Clean, modern dial architecture
• Also available as a Chronograph GMT
3. The “Solis” Dress & Business Range
Refined timepieces for formal settings, career moments, and everyday elegance.
Three models, each with its own complication:
• Solis GMT (12-hour) with day/night indicator
• Solis Moonphase
• Solis Day/Date
Every watch across all collections is equipped with a Swiss mechanical movement, designed in Australia, and meticulously finished to meet the standards of a global luxury brand. There will be limited stock as each piece is made to order and takes a relatively standard 12 -15 weeks to complete, However rest assured the wait will not disappoint.
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A Special Thank You for being here early if you have subscribed through the links on Instagram, registered through the store online, or by passed details on to the community, and are patiently waiting to see if there was more than a “coming soon” when you visited the online store.
-Early subscribers received the following additional notification ahead of our launch -
The first to subscribe, will receive a gift to express my gratitude in a meaningful way.
Your Gifts as a Founding Subscribers
• A $250 gift voucher toward any watch purchase
• Automatic entry into our launch prize draw, where you can win:
Launch Prize Draw (Three Prize Winners)
• 1st Prize: $1,000 voucher
• 2nd Prize: $500 voucher
• 3rd Prize: $250 voucher
The best part:
If you win, your prize voucher can be combined with your $250 subscriber voucher, giving you up to $1,250 toward your choice of timepiece, along with a small thank-you gift.
All winners will be announced at the official launch.
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Store Launch Announcement for early subscribers:
Our online store is scheduled to go live this year, before New Year’s Eve.
When the store opens, you’ll receive:
• Early access
• Your personal subscriber voucher
• Details on the prize draw
• First look at the full collection lineup
This is the beginning of something extraordinary, and I’m honoured you’ve chosen to take this step with me.
Thank you again for subscribing and for supporting the creation of a brand built on authenticity, precision, and passion.
More exciting updates are coming soon.
Warm regards,
Jared Campbell-Crocker
Founder – JJCC Watch Brand